Negative Primaries

These two articles, with Paul Djupe of Denison University examine the timing and impact of negativity campaigning in the 1998 Senate primaries. The data for these papers was an extensive content analysis of newspaper coverage from all of the contested Senate primaries during this election.

Articles:

David A. M. Peterson and Paul A. Djupe. 2005. “When Primary Campaigns Go Negative: The Determinants of Campaign Negativity,” Political Research Quarterly. 58(1): 45-54.

Paul A. Djupe and David A. M. Peterson. 2002. “The impact of negative campaigning: Evidence from the 1998 Senatorial Primaries.” Political Research Quarterly 55(4): 845-860.