Rogelio Oliva
Professor | Robyn L. '89 and Alan B. Roberts '78 Chair in Business
Mays Business School | Texas A&M University
Wehner 301C - 4217 TAMU | College Station, TX 77843-4217
Ph (979) 862-3744 | Fx (979) 845-5653 | E-mail: roliva@tamu.edu
ORCID | Scholar | Publons | Scopus | SSRN | ResearchGate



Edited Books

Kohtamäki M, Baines T, Rabetino R, Bigdeli AZ, Kowalkowski C, Oliva R, Parida V (eds.). 2021. The Palgrave Handbook of Servitization. Palgrave Macmillan: Cham, CH. ISBN 978-3-030-75771-7.

Rahmandad H, Oliva R, Osgood N (eds.). 2015. Analytical Methods for Dynamic Modelers. MIT Press: Cambridge, MA. ISBN 978-0-262-33144-9.

Refereed Articles

Oliva R, Abdulla H, Gonçalves P. 2022. Do managers overreact when in backlog? Evidence from a serial supply chain experiment. Manufacturing & Service Operations Management (forthcoming). Also included in the M&SOM Virtual Special Issue: The impact of operations in the COVID-19 pandemic.

Chuang HHC, Oliva R, Kumar S. 2022. Group-level information decay and inventory inspection: An empirical-analytical approach. Journal of Operations Management 68(2):130-152. Resources

Chuang HHC, Chou YC, Oliva R. 2021. Cross-item learning for volatile demand forecasting: An intervention with predictive analytics. Journal of Operations Management 67(7):828-852.

Oliva R. 2020. On structural dominance analysis. System Dynamics Review 36(1):8-28. Based on Jay W. Forrester Award lecture at the 2019 International Conference of the System Dynamics Society.

Oliva R. 2019. Intervention as a research strategy. Journal of Operations Management 65(7):710-724.

Chuang HHC, Oliva R, Heim G. 2019. Examining the link between retailer inventory leanness and operational efficiency: Moderating roles of firm size and demand uncertainty. Production and Operations Management 28(9):2338-2364.

Naumov S, Oliva R. 2018. Refinements to Eigenvalue Elasticity Analysis: Interpretation of parameter elasticities. System Dynamics Review 34(3):426-437. Resources

Serrano A, Oliva R, Kraiselburd S. 2018. Risk propagation through payment distortion in supply chains. Journal of Operations Management 58-59:1-14. Honorary Mention, Jack Meredith Best Paper Award for best JOM paper in 2018.

Kowalkowsky C, Gebauer H, Oliva R. 2017. Service growth in product firms: Past, present and future. Industrial Marketing Management 60:82-88.

Serrano A, Oliva R, Kraiselburd S. 2017. On the cost of capital in inventory models with deterministic demand. International Journal of Production Economics 183(Part A):14-20.

Oliva R. 2016. Structural dominance analysis of large and stochastic models. System Dynamics Review 32(1):26-51. Jay W. Forrester Award (2019) for best written contribution to the System Dynamics field during the preceding five years. Resources

Chuang HHC, Oliva R, Liu S. 2016. On-shelf availability, retail performance, and external audits: A field experiment. Production and Operations Management 25(5):935-951.

Chuang HHC, Oliva R, Perdikaki O. 2016. Traffic-based labor planning in retail stores. Production and Operations Management 25(1):96-113.

Chuang HHC, Oliva R. 2015. Inventory record inaccuracy: Causes and labor effects. Journal of Operations Management 39-40:63-78.   Erratum to 'Inventory record inaccuracy: Causes and labor effects'. Journal of Operations Management (2016) 42-43:96-110.

Sterman JD, Oliva R, Linderman K, Bendoly E. 2015. System dynamics perspectives and modeling opportunities for research in operations management. Journal of Operations Management 39-40:1-5.

Menezes MBC, Ketzenberg M, Oliva R, Metters R. 2015. Service delivery to moving demand points using mobile servers. International Journal of Production Economics 168:158-166.

Martinez-Moyano IJ, McCaffrey DP, Oliva R. 2014. Drift and adjustment in organizational rule compliance: Explaining the 'regulatory pendulum' in financial markets. Organization Science 25(2):321-338.

Chuang HHC, Oliva R. 2014. Estimating retail demand with Poisson mixtures and out-of-sample likelihood. Applied Stochastic Models in Business and Industry 30(4):455-463. Resources

Duggan J, Oliva R. 2013. Methods for identifying structural dominance. System Dynamics Review 29(Virtual Special Issue).   Extended bibliography last updated: October 2018.

Oliva R, Gebauer H, Brann JM. 2012. Separate or Integrate? Assessing the impact of separation between product and service business on service performance in product manufacturing firms. Journal of Business-to-Business Marketing 19(4):309-334.

Oliva R, Watson NH. 2011. Cross-functional alignment in supply chain planning: A case study of Sales & Operations Planning. Journal of Operations Management 29(5):434-448.

Saleh M, Oliva R, Kampmann CE, Davidsen PI. 2010. A comprehensive analytical approach for policy analysis of system dynamics models. European Journal of Operational Research 203(3):673-683. Resources

Oliva R, Watson NH. 2009. Managing functional biases in organizational forecasts: A case study of consensus forecasting in supply chain planning. Production and Operations Management 18(2):138-151.

Kampmann CE, Oliva R. 2008. Structural dominance analysis and theory building in system dynamics. Systems Research and Behavioral Science 25(4):505-519. Resources

Oliva R, Bean M. 2008. Developing operational understanding of service quality through a simulation environment. International Journal of Service Industry Management 19(2):160-175. QUIS 10 (2017) - MSQ & IJSIM Highly Commended Paper Award. Resources

Oliva R, Suarez FF. 2007. Economic reforms and the competitive environment of firms. Industrial and Corporate Change 16(1):131-154.

Kampmann CE, Oliva R. 2006. Loop eigenvalue elasticity analysis: Three case studies. System Dynamics Review 22(2):141-162. Resources

Suarez FF, Oliva R. 2005. Environmental change and organizational transformation. Industrial and Corporate Change 14(6):1017-1041.

Oliva R. 2004. Model structure analysis through graph theory: Partition heuristics and feedback structure decomposition. System Dynamics Review 20(4):313-336. Resources

Oliva R. 2003. Model calibration as a testing strategy for system dynamics models. European Journal of Operational Research 151(3):552-568. Resources

Oliva R, Kallenberg R. 2003. Managing the transition from products to services. International Journal of Service Industry Management 14(2):160-172. Literati Club Highly Commended Paper Award (2004).

Oliva R, Sterman JD, Giese M. 2003. Limits to growth in the new economy: Exploring the 'get-big-fast' strategy in e-commerce. System Dynamics Review 19(2):83-117. Resources

Suarez FF, Oliva R. 2002. Learning to compete: Transforming firms in the face of radical environmental change. Business Strategy Review 13(3):62-71.

Oliva R, Sterman JD. 2001. Cutting corners and working overtime: Quality erosion in the service industry. Management Science 47(7):894-914. Resources

Oliva R. 2001. Tradeoffs in responses to work pressure in the service industry. California Management Review 43(4):26-43. Reprinted in IEEE Engineering Management Review (2002), 30(1):53-63.

Homer JB, Oliva R. 2001. Maps and models in system dynamics: A response to Coyle. System Dynamics Review 17(4):347-355.

Keating EK, Oliva R, Repenning NP, Rockart SF, Sterman JD. 1999. Overcoming the improvement paradox. European Management Journal 17(2):120-134.

Lane DC, Oliva R. 1998. The greater whole: Towards a synthesis of system dynamics and soft systems methodology. European Journal of Operational Research 107(1):214-235.

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Book Chapters

Kohtamäki M, Baines T, Rabetino R, Bigdeli AZ, Kowalkowski C, Oliva R, Parida V. 2021. Theoretical landscape in servitization. In Kohtamäki M, Baines T, Rabetino R, Bigdeli AZ, Kowalkowski C, Oliva R, Parida V. (eds.), The Palgrave Handbook of Servitization, pp. 1-23. Palgrave Macmillan: Cham, CH.

Morrison JB, Oliva R. 2019. Integration of behavioral and operational elements through system dynamics. In Donohue K, Katok E, Leider S (eds.), The Handbook of Behavioral Operations, pp. 287-321. Wiley: New York.

Oliva R. 2015. Linking structure to behavior using eigenvalue elasticity analysis. In Rahmandad H, Oliva R, Osgood N (eds.), Analytical Methods for Dynamic Modelers, pp. 207-239. MIT Press: Cambridge, MA. Resources

Oliva R, Sterman JD. 2010. Death spirals and virtuous cycles: Human resource dynamics in knowledge-based services. In Maglio PP, Kieliszewski CA, Spohrer JC (eds.), Handbook of Service Science, pp. 321-358. Springer: New York. Resources

Kampmann CE, Oliva R. 2009. Analytical methods for structural dominance analysis in system dynamics. In Meyers R (ed.), Encyclopedia of Complexity and Systems Science, pp. 8948-8967. Springer: New York.

Oliva R. 2004. Servicios: Creando valor mediante el conocimiento. In Garrocho C, Loyola A (eds.), San Luis Potosi Visión 2025, pp. 91-103. Universidad Politécnica de San Luis Potosí: San Luis Potosí, Mexico.

Oliva R, Kallenberg R. 2002. Managing the transition from products to services. In Tax S, Stuart I, Brown SW, Edvardsson B, Johnston R, Scheuing EE (eds.), QUIS 8 - Quality in Services: Crossing Boundaries, pp. 179-188. University of Victoria, Faculty of Business: Victoria, BC.

Keating EK, Oliva R. 2000. A dynamic theory for sustaining process improvement teams in product development. In Beyerlein MM, Johnson DA, Beyerlein ST (eds.), Product Development Teams: Advances in Interdisciplinary Studies of Work Teams Vol. 5, pp. 245-281. JAI Press: Stamford, CT.

Oliva R, Rockart SF, Sterman JD. 1998. Managing multiple improvement efforts: Lessons from a semiconductor manufacturing site. In Fedor DB, Ghosh S (eds.), Advances in the Management of Organizational Quality Vol. 3, pp. 1-55. JAI Press: Stamford, CT.

Oliva R. 1990. Conceptos de control en modelos de sistemas. In Cardenas R, Guerra L, et al. (eds.), Lecturas para fundamentos de ingenería de sistemas. Instituto Tecnológico y de Estudios Superiores de Monterrey: Monterrey, México.

Oliva R. 1990. El sistema de actividad humana como lenguaje de modelación. In Cardenas R, Guerra L, et al. (eds.), Lecturas para fundamentos de ingenería de sistemas. Instituto Tecnológico y de Estudios Superiores de Monterrey: Monterrey, México.

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Articles

Herrero L, Oliva R, Watson NH, Kraiselburd S. 2012. La colaboración entre persona y máquina: Una nueva frontera en la gestión de la cadena de suministro. Harvard Deusto Business Review 217(Nov):64-72.

Oliva R, Watson NH. 2012. Designing the forecasting process to manage biases: A commentary on guiding principles for forecasting process. Foresight: International Journal of Applied Forecasting 25:35-37.

Oliva R, Watson NH. 2006. Managing functional biases in organizational forecast. Foresight: International Journal of Applied Forecasting 5:27-31.

Oliva R, Watson NH. 2004. What drives supply chain behavior? Working Knowledge, June 7, 2004. Boston, MA. (w/SJ Johnston).

Oliva R. 2001. The essence of service lies in focus. Financial Times (London), January 15, 2001:6-7.

Aranda RR, Fiddaman T, Oliva R. 1993. Quality microworlds: Modeling the impact of quality initiatives over the software product life cycle. American Programmer 6(5):52-61.

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Cases & Teaching Material

Oliva R. 2006. Service quality management simulation. Forio Business Simulations. San Francisco, CA. Resources

Watson NH, Oliva R. 2006. Leitax (A) (TN). Harvard Business School, Teaching Note 607-021. Boston, MA.

Watson NH, Oliva R, Winig L. 2005. Leitax (A). Harvard Business School, Case 606-002. Boston, MA.

Oliva R, Bowen HK. 2004. Align Technology, Inc. (TN). Harvard Business School, Teaching Note 604-105. Boston, MA.

Oliva R. 2004. AT&T Transmission Systems Business Unit (A), (B), and (C) (TN). Harvard Business School, Teaching Note 604-102. Boston, MA.

Oliva R, Keating E, Quinn J. 2004. AT&T Transmission Systems Business Unit (A), (B), and (C). Harvard Business School, Cases 604-098, 604-099, 604-100. Boston, MA.

Oliva R, Hallowell R, Bitran GR. 2003. Merrill Lynch: Supernova. Harvard Business School, Case 604-053. Boston, MA.

Oliva R, Quinn J. 2003. Interface's Evergreen services agreement. Harvard Business School, Case 603-112. Boston, MA.

Oliva R. 2002. Southwest Airlines in Baltimore (TN). Harvard Business School, Teaching Note 603-055. Boston, MA.

Oliva R, Quinn J. 2002. SIG Beverages (A) and (B). Harvard Business School, Cases 603-018 and 603-019. Boston, MA.

Oliva R. 2002. Learning curve for service organizations. Forio Business Simulations. San Francisco, CA.

Oliva R, Hoffer-Gittell J, Lane D. 2002. Southwest Airlines in Baltimore and Supplement. Harvard Business School, Cases 602-156 and 602-157. Boston, MA.

Oliva R. 2001. 'Building Service, Driving Profits' interactive simulation (TN). Harvard Business School, Teaching Note 801-483. Boston, MA.

Oliva R. 2000. Learning from simulations: Guidelines for the 'Building Service, Driving Profit' interactive simulation. Harvard Business School, Supplement 800-248. Boston, MA.

Oliva R. 1994. Service quality microworld: Software and briefing book. GKA Inc. Cambridge, MA.

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Other

Editorial work

Gebauer H. Kowalkowsky C, Oliva R. 2017. Special Issue on Critical Perspectives on Service Growth. Industrial Marketing Management. 60(1).

Bendoly E, Linderman K, Oliva R, Sterman JD. 2015. Special Issue on System Dynamics: Emergence, Reinforcement, Adaptation and Traps. Journal of Operations Management. 39-40(1).

Duggan J, Oliva R. 2013. Virtual Special Issue on Methods for Identifying Structural Dominance. System Dynamics Review. Bibliography last updated 10/2018.

Oliva R, 2012-13. Editorials. System Dynamics Review 28(1):1-2, 28(2):107-108, 28(4):309-310, 29(1):1, 29(2):69.

Sterman JD, Oliva R, Langer RS, Rowe JI, Yanni JM (eds.). 2007. Proceedings of the 25th International Conference and 50th Anniversary Celebration. Int. System Dynamics Society: Boston, MA.

Conference proceedings (not turned into articles)

Martinez-Moyano IJ, Oliva R, Morrison D, Sallach D. 2015. Modeling adversarial dynamics. Proceedings of the Winter Simulation Conference. Huntington Beach, CA.

Chuang, HHC, Oliva R, Perdikaki O. 2012. Retail sales generation: A methodological comparison between econometric estimation and calibration. Proceedings of the 30th Int. Conference of the System Dynamics Society. St. Gallen, Switzerland.

Oliva R, Mojtahedzadeh MT. 2004. Keep it simple: A dominance assessment of feedback loops. Proceedings of the 22nd Int. Conference of the System Dynamics Society. Oxford, England.

Oliva R, Rockart SF. 1997. Dynamics of multiple improvement efforts: The program life cycle model. Proceedings of the 15th Int. Conference of the System Dynamics Society. Istanbul.

Oliva R. 1994. Managerial learning laboratories: An action-research project for group learning. Proceedings of the 12th Int. Conference of the System Dynamics Society. Stirling, Scotland.

Unpublished manuscripts

Oliva R. 2003. A Matlab implementation to assist model structure analysis. System Dynamics Group, Massachusetts Institute of Technology, Memo D-4864-2. Cambridge, MA.

Oliva R. 1996. A dynamic theory of service delivery: Implications for managing service quality. PhD Dissertation, Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA.

Oliva R. 1995. A Vensim(R) module to calculate summary statistics for historical fit. System Dynamics Group, Massachusetts Institute of Technology, Memo D-4584. Cambridge, MA.

Reprints/Revisions/Translations

Kampmann CE, Oliva R. 2020. Analytical methods for structural dominance analysis in system dynamics. In Dangerfield B. (ed.), System Dynamics. Encyclopedia of Complexity and Systems Science. Springer: New York, pp. 153-176. (Originally published in Encyclopedia of Complexity and Systems Science, 2017).

Kampmann CE, Oliva R. 2017. Analytical methods for structural dominance analysis in system dynamics. In Meyers R (ed.), Encyclopedia of Complexity and Systems Science. Springer: Berlin, Heidelberg. (Revision to entry originally published in Encyclopedia of Complexity and Systems Science, 2009).

Kampmann CE, Oliva R. 2009. Analytical methods for structural dominance analysis in system dynamics. In Meyers R (ed.), Complex Systems in Finance and Econometrics, pp. 833-852. Springer: New York. (Originally published in Encyclopedia of Complexity and Systems Science, 2009).

Oliva R. 2008. Wider die erosion von qualitätsstandards - strategien bei arbeitsüberlastung in der dienstleistungsindustrie. In Strohhecker J, Sehnert J (eds.), System Dynamics für die Finanzindustrie, pp. 271-291. Bankakademie-Verlag: Frankfurt. (Originally published in California Management Review, 2001).

Oliva R, Kallenberg R. 2005. Managing the transition from products to services. In Bettley A, Mayle D, Tantoush T (eds.), Operations Management: A Strategic Approach, pp. 48-57. Sage Publications: London. (Originally published in International Journal of Service Industry Management, 2003).

Oliva R. 2002. Tradeoffs in responses to work pressure in the service industry. In Managing Human Resources, Business Fundamentals Series, pp. 75-92. HBS Publishing: Boston, MA. (Originally published in California Management Review, 2001).

Oliva R. 2002. Tradeoffs in responses to work pressure in the service industry. IEEE Engineering Management Review, 30(1):53-63. (Originally published in California Management Review, 2001).

Oliva R. 2001. The essence of service lies in focus. In Pickford J (ed.), Mastering Management 2.0, pp. 465-469. Financial Times - Prentice Hall: London. (Originally published in Financial Times--Mastering Management, January 15, 2001:6-7).

Media mentions

Lab Work: A company's human factor. Spirit: The Texas A&M Foundation Magazine, Winter 2021.

Classrooms should be flipped. Mastercast — Inside Mays, February 8, 2021.

Essential retailers need to pay their essential employees fairly, not just during but after coronavirus. Forbes, April 8, 2020.

Talento y Tecnología: La visión del CIO. GT Linkers, November 7, 2019.

¿Qué llevó a Sears a la bancarrota? CNN Dinero, CNN Español, October 16, 2018.

Retailers, beware of the body snatchers on the sales floor. The Robin Report, August 6, 2018.

2018 MBAs to watch: Willie Dennis, Texas A&M (Mays). Poets & Quants, July 18, 2018.

Will the full-employment economy be another nail in retail's coffin? Forbes, July 12, 2018.

Retailers must invest in their workers — Their survival depends on it. Forbes, May 8, 2018.

Cutting clerks is cutting into retail sales. PYMNTS.com, April 30, 2018.

Retail's other problem: Too few clerks in the store. Wall Street Journal, April 30, 2018.
Appeared in the print version of the WSJ on May 1, 2018 (pg. B1) under the title Stores slash staffs and watch lines grow.

Retailers that keep staffing low risk losing customers and sales. HR Drive, December 21, 2017.

Research reveals need for retail labor cost optimization. WWD, December 18, 2017.

Too few retail workers on the floor, too few retail sales and profits on P&L statement. Forbes, December 16, 2017.

Retailers are understaffing stores — and losing sales. Retail Dive, December 14, 2017.

2016 MBAs to watch: Elizabeth Maggio, Texas A&M (Mays). Poets & Quants, June 19, 2016.

Servitization challenges. Cranfield School of Management, June 18, 2009.

Making the most of government upheaval. Working Knowledge. Harvard Business School, April 16, 2001.

Faculty research looks to Latin America. Working Knowledge. Harvard Business School, August 21, 2000.

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Last updated August 11, 2022.